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Are You Interested Or Committed?

by Natalie Bradley

There is something huge that definitely separates wedding businesses

from one another. You see, there are some that are just interested in what they

do, and others that are completely committed. What am I talking about exactly?

While there’s nothing wrong with having hobbies of planning, arranging

flowers, or taking pictures, if you’re running your business like a hobby, you’ve

got a problem on your hands. Businesses that are run by those who are

interested in their craft will do what’s convenient. They will market when they

feel like it, network only when it’s fun, and get serious when there’s time.

Excuses often get in the way, lunches and coffee dates are always sucking up

time, and there’s a lot of “fluff” work going on in the office. And, they never

ever have a constant stream of brides or m.oney, because it’s really just a

hobby.

Many people in the wedding industry in particular (including you, I’ll bet)

started your businesses because you have a passion and a desire to do

beautiful work, create fabulous weddings, and enjoy your craft. I know that I

did…and this is a great thing! But, you also must be able to transition from just

having fun with your passion to also making it profitable, or you won’t be

enjoying it for long!

This is something I realized early on. You see, usually, when we are spending

lots of money in our businesses and not seeing much income, it’s because

we’re treating our businesses like a time-sucking hobby and not like a real

business. So what’s the difference, and how do we make sure we’re in this “for

real” and not just for fun?

It’s so important to make the decision that this is your business and

livelihood. Decide that this is it. Commit to it. Treat your business like it is a

life or death situation. I know that this sounds drastic, but it can be true in

many cases. When you make this transition in the way you think about your

company, you will be committed to do whatever it takes to make your business

profitable and a success! That means marketing, networking, selling, mailing,

literally whatever it takes to get your business off the ground FAST! Excuses

don’t get in the way, other commitments won’t be an obstacle, and you will

finally clear the decks of all those “reasons” why your business

hasn’t made it before.

When I made this decision and switch in my own business,

this is when the stream of constant brides started coming

in. And even now, still as a wife and now a mother, I make my

business a priority, just like I make quality family time a

priority. If I don’t, my business will start being a hobby again,

and that does NOT pay the bills!

Your Bride Attraction Assignment

There’s nothing wrong with having fun or turning a hobby into a successful

business. In fact, I encourage everyone to only do what you love and leave the

rest for someone else, but you need to make a decision today (don’t put it off

anymore) about your business.

Are you interested or committed to your success? No one else can make this

decision for you. So, if you’re ready to not only have a great time, but also have

a nice income, commit to your business and more importantly yourself right

now!

© 2008-2010 Soirée! Ltd.

Want to use this article in your E-zine or website? You can as long as you include this complete

statement:

Event Planning entrepreneur Natalie Bradley publishes the “Bride Attraction” weekly e-zine. Get your F*REE

audio course: “5 Ways to Recession-Proof Your Wedding Business…Starting Today!l” at

www.BrideAttraction.com

About Natalie Bradley

In 2003, Natalie Keene Bradley launched Soirée! Ltd., now Natalie Bradley Events, and it has become a very successful and prominent company.  We have planned and designed hundreds of weddings and other social events, as well as consulted for many others. Natalie has discovered the keys to unlocking our clients’ dreams  for their special occasions and have uncovered the essential tools needed to create fabulous events.

Many of our events illustrating fantastic event design and well-orchestrated weddings have been published in reputable magazines including Inside Weddings, Modern Bride Atlanta, The Knot Georgia, Lake Oconee Living, Weddings with Style, Brides.com Blog and Southern Distinction. From 2003-2007, Natalie penned the entertaining column for Southern Distinction magazine and has been the “lifestyle expert” on Georgia Living TV and Holiday Home. In addition, Natalie has been a special guest on BB Webb’s Living Life with Style TV show as well as being featured on Elizabeth Dalton’s and Barbara Dooley’s radio shows! Natalie has planned, designed and most recently chaired the very successful Girls and Guys’ Night Out Hope Haven fundraiser for the last three years, and is the President Emeritus for Athens Wedding Professionals.

We have worked with dozens and dozens of brides, grooms, hosts and families to create their dream weddings and other extraordinary events. Now, let me help you become a fabulous wedding professional too!

About the Author

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