Are You Interested Or Committed?
by Natalie Bradley
There is something huge that definitely separates wedding businesses
from one another. You see, there are some that are just interested in what they
do, and others that are completely committed. What am I talking about exactly?
While there’s nothing wrong with having hobbies of planning, arranging
flowers, or taking pictures, if you’re running your business like a hobby, you’ve
got a problem on your hands. Businesses that are run by those who are
interested in their craft will do what’s convenient. They will market when they
feel like it, network only when it’s fun, and get serious when there’s time.
Excuses often get in the way, lunches and coffee dates are always sucking up
time, and there’s a lot of “fluff” work going on in the office. And, they never
ever have a constant stream of brides or m.oney, because it’s really just a
hobby.
Many people in the wedding industry in particular (including you, I’ll bet)
started your businesses because you have a passion and a desire to do
beautiful work, create fabulous weddings, and enjoy your craft. I know that I
did…and this is a great thing! But, you also must be able to transition from just
having fun with your passion to also making it profitable, or you won’t be
enjoying it for long!
This is something I realized early on. You see, usually, when we are spending
lots of money in our businesses and not seeing much income, it’s because
we’re treating our businesses like a time-sucking hobby and not like a real
business. So what’s the difference, and how do we make sure we’re in this “for
real” and not just for fun?
It’s so important to make the decision that this is your business and
livelihood. Decide that this is it. Commit to it. Treat your business like it is a
life or death situation. I know that this sounds drastic, but it can be true in
many cases. When you make this transition in the way you think about your
company, you will be committed to do whatever it takes to make your business
profitable and a success! That means marketing, networking, selling, mailing,
literally whatever it takes to get your business off the ground FAST! Excuses
don’t get in the way, other commitments won’t be an obstacle, and you will
finally clear the decks of all those “reasons” why your business
hasn’t made it before.
When I made this decision and switch in my own business,
this is when the stream of constant brides started coming
in. And even now, still as a wife and now a mother, I make my
business a priority, just like I make quality family time a
priority. If I don’t, my business will start being a hobby again,
and that does NOT pay the bills!
Your Bride Attraction Assignment
There’s nothing wrong with having fun or turning a hobby into a successful
business. In fact, I encourage everyone to only do what you love and leave the
rest for someone else, but you need to make a decision today (don’t put it off
anymore) about your business.
Are you interested or committed to your success? No one else can make this
decision for you. So, if you’re ready to not only have a great time, but also have
a nice income, commit to your business and more importantly yourself right
now!
© 2008-2010 Soirée! Ltd.
Want to use this article in your E-zine or website? You can as long as you include this complete
statement:
Event Planning entrepreneur Natalie Bradley publishes the “Bride Attraction” weekly e-zine. Get your F*REE
audio course: “5 Ways to Recession-Proof Your Wedding Business…Starting Today!l” at
About Natalie Bradley
In 2003, Natalie Keene Bradley launched Soirée! Ltd., now Natalie Bradley Events, and it has become a very successful and prominent company. We have planned and designed hundreds of weddings and other social events, as well as consulted for many others. Natalie has discovered the keys to unlocking our clients’ dreams for their special occasions and have uncovered the essential tools needed to create fabulous events.
Many of our events illustrating fantastic event design and well-orchestrated weddings have been published in reputable magazines including Inside Weddings, Modern Bride Atlanta, The Knot Georgia, Lake Oconee Living, Weddings with Style, Brides.com Blog and Southern Distinction. From 2003-2007, Natalie penned the entertaining column for Southern Distinction magazine and has been the “lifestyle expert” on Georgia Living TV and Holiday Home. In addition, Natalie has been a special guest on BB Webb’s Living Life with Style TV show as well as being featured on Elizabeth Dalton’s and Barbara Dooley’s radio shows! Natalie has planned, designed and most recently chaired the very successful Girls and Guys’ Night Out Hope Haven fundraiser for the last three years, and is the President Emeritus for Athens Wedding Professionals.
We have worked with dozens and dozens of brides, grooms, hosts and families to create their dream weddings and other extraordinary events. Now, let me help you become a fabulous wedding professional too!
About the Author
Bradley James (Arthur, BBC Merlin) talks about A Night Less Ordinary
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